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Skills
Experience
Communications Manager
ICS - INDORAMA Senegal
2025-04 -
Develops corporate content and institutional narratives, overseeing both internal and external communication channels. Coordinates media relations and enhances visibility for CSR projects. Manages digital platforms to ensure consistent institutional messaging and actively contributes to corporate reputation management.
Marketing & Communications Manager
CASA ORASCOM
2024-12 - 2025-03
Designed and executed the communication strategy while managing marketing initiatives. Strengthened the brand's institutional visibility and led digital communication efforts. Supervised content creation and ensured alignment with corporate objectives.
Marketing & Communications Manager
SERTEM Group
2023-05 - 2024-07
Created the Group's communication strategy and managed brand image across multiple channels. Led communication campaigns and CSR initiatives, coordinating institutional events and social media activities. Managed external communication service providers to ensure quality delivery.
Franchise Network Manager
SEDIMA Group - TERHAL SHOP
2021-08 - 2023-04
Developed and coordinated the franchise network, providing tailored marketing support to franchisees. Contributed to business development by aligning franchise activities with corporate objectives. Monitored performance metrics and facilitated knowledge sharing across the network.
Deputy Director, Communications & Partnerships
NUMHERIT
2019-06 - 2020-12
Developed sustainable institutional partnerships and led corporate communications to boost group visibility. Managed media outreach, press releases, and internal communication tools. Coordinated cross‑functional teams to deliver partnership initiatives on schedule.
Communications Project Manager
PHONE GROUP - Senegal & Côte d'Ivoire
2018-01 - 2018-04
Coordinated cross‑functional communications projects across Senegal and Côte d'Ivoire markets. Managed corporate initiatives, ensuring consistent messaging and timely delivery. Liaised with local teams to adapt communication assets to regional contexts.
Commercial & Communications Officer
CSFP IAA
2017-04 - 2017-07
Promoted the centre's activities and increased visibility through targeted communication campaigns. Supported commercialization of specialized training programmes by creating promotional materials and managing stakeholder outreach.
Head of Communications & CSR
Compagnie Sucrière Sénégalaise (CSS) - MIMRAN Group
2009-03 - 2016-12
Defined and implemented the company's overall communications policy, managing media relations, press conferences and dedicated media programmes. Coordinated internal communications, produced institutional materials, speeches, performance reports and corporate publications. Led CSR activities and institutional events at strategic and operational levels, enhancing the group's reputation.
Education
Master 2 in Media Communication & Journalism, ETICCA - Dakar
Languages
French
fluent
English
intermediate
Last updated: 13 hours ago