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12 years of experience

Skills

Product roadmap development Market research Data analysis E‑commerce platform design Live commerce operations CMS implementation Shopify app development Logistics & API integration Payments & risk management Monetization strategy AI / Machine Learning Team leadership Stakeholder management Conversion optimization Cross‑border payments

Experience

Founding Head of Indonesia

Thirtymall.id

2025-01 -

Led the establishment of product, operations, customer service and sales for Thirtymall’s Indonesian market, from early planning to live‑commerce launch. Designed and implemented a hybrid CMS supporting marketplace content, product management and seller workflows. Built a custom Shopify app handling multi‑seller and warehouse addresses, logistics integration and 3PL shipping display. Set up Biteship warehouse operations, managing daily outbound via Google Sheets while preparing API migration for scaling.

Product Manager

Cosmose.ai

2024-01 - 2025-12

Managed the flagship Kaik.ai product, coordinating sprint planning and delivery. Introduced video content as a new format, doubling average time‑spent metrics. Created new domain structures under a separate GAM account, raising revenue by 57 %. Developed an article recommendation engine that increased revenue by 19 %.

Advisor

OnnoCenter

2015-01 -

Advised the ICT education and digital‑literacy NGO on strategic roadmaps to boost organizational growth and efficiency. Managed key client relationships, ensuring high satisfaction and retention. Contributed to program design and fundraising initiatives.

Product Manager Payments, Risk & Monetization

TipTip Network

2022-01 - 2024-12

Early‑stage employee focusing on payments, risk and monetization for a Southeast Asian community platform. Implemented coin purchase and transfer features, projecting annual savings of 7.4 billion IDR. Led technical integration and negotiated a partnership with BCA, Indonesia’s largest bank, delivering weekly cost savings of 80 million IDR.

Founding Product Manager

ULA

2020-01 - 2022-12

Co‑founded the B2B e‑commerce marketplace, overseeing the full product lifecycle: consumer app, seller app, logistics, internal dashboards and CMS. Established the payment system from scratch and introduced a dialogue‑based sales approach, raising conversion rates from 20 % to 80 %.

Product Manager

ZALORA

2016-01 - 2020-12

Directed product development for payments, operations, cross‑border, discovery and personalization. Migrated manual bank transfers to virtual accounts and e‑wallets, increasing online payment usage from 25 % to 65 %.

Head of Product

Lovetki

2015-01 - 2016-12

Managed a multidisciplinary product team including web designers, programmers and IT operations. Defined product vision and roadmap for an online portal serving Indonesian migrants abroad.

Associate Country Product Manager

Lazada

2014-01 - 2015-12

Steered product strategy and research for Lazada Indonesia, covering customer experience, operations, logistics and payment solutions.

Languages

English

fluent

Indonesian

fluent

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Last updated: 1 week ago